I made a commitment to daily blogging in 2018. As the blog post dates will reflect, we are six days in, and I have already failed in this effort. And it’s fine. Integrity is a mountain with no top. This is what continuing to climb looks like. I am committed to becoming a person who blogs daily in 2018. You are witnessing the clearing away of internal and external obstacles that I did not realize were in the way of the effort. The process, and failures so far, have revealed the need in an even greater way that it’s something I must do.
There are three major topics I intend to write about in 2018.
Growing and Scaling My Business. Starting my own business is hands-down the best investment I have ever made. When I started my business in 2013, I removed the ceiling from my income, and started building a dividend paying asset. It has grown anywhere from 20%-70% per year since it began. That’s a tremendous ROI for an asset that I have control over. Many of my clients are a source of recurring revenue. In 2018, I intend to invest more of my time and energy into cultivating client relationships with a very select group of clients that will result more ongoing consistent, retainer based work, and less transactional work. I intend to grow by business revenue by at least 30% in 2018, and increase my profit margins.
However, growth is only half the equation, and it's the easier half in my opinion. Scaling is harder, and more important. If my business doesn't have the people, systems and processes in place to handle the work that comes from all of my efforts to attract clients, it falls apart. It’s been a long journey to change my mindset from “self-employed” contractor to “business owner.” I currently have multiple employees, a handful or “permalancers", and at least a half dozen other contractors I will send 1099's to in 2018. I am a business owner, and I need to spend more time operating in the strategic thinking and work of a creator and leader of my business.
To that end, one of the first decisions I made was to work with Tim Francis and GreatAssistant.com to find and hire a virtual assistant first quarter of 2018. I also hired a full-time editor this month, and anticipate hiring another employee in February. These moves have been long overdue. I am very conservative when it comes to making a commitment to hire someone full-time. I don’t take it lightly at all. The result is that I find myself buried under a massive workload for far too long, and by the time I actually hire someone, it’s too late. I am playing catch-up. I can’t onboard them properly. And I quickly see that I was overwhelmed for far too long.
Also, on the recommendation of my friend Chris Johnson, I read and am implementing the concepts in the book Profit First, which should go a long way toward cleaning up my back office processes, and result in increasing my profit margins (which is hard), not just revenue (which is easy).
Personal Development. Three years ago I would not have considered investing significant time or energy into professional coaching courses, or a coaching relationship. I had an “allergy” to personal development, coaches, etc. for a long time. It just didn’t do anything for me. I didn’t see the benefit. There are a number of reasons why this was true for me, but they don’t really matter. Today, I see coaching as a non-negotiable. I am the most significant human factor in my life and business. I need to be a powerful creator and leader in those spaces. In 2017 a coaching firm called ONOTOCORE intersected my life, and things have radically shifted for me since then. Their ontological approach to being and leadership has had, and continues to have, a life changing impact on me.
Cryptocurrency. I first bought Bitcoin in 2013. At one point I had about 10 BTC, and bought them for under $500 apiece. I sold a handful of them along the way to $1,000, and the rest vanished when the Mt. Got debacle happened. This scared me away from the cryptocurrency space all together, and I stopped learning about it. This ended up being very costly to me. Then, 14 months ago I officially "drank the Kool-Aid." I got back into learning about, and investing in, the cryptocurrency space. I absolutely believe we are witnessing the most radical disruption to hit the financial world in decades, and at it's core, it's also very aligned with my worldview of decentralization. Now, I see myself having a responsibility to steward and grow my crypto holdings to secure a financial legacy for my family, and learn as much as I can about this space to maximize the impact I can have in the world.
There you have it. Growing and scaling my business, personal development, and cryptocurrency. This is what i am up to in 2018. Sound like an hodge-podge of tangents and unrelated ideas? Great. Welcome to my brain.